An article I read recently pointed to the fact most e-commerce online entrepreneurs spend so much time worrying about website traffic and rather tend to ignore customers who actually want to buy something. What do you think of this? In my opinion, it may be true to a large extent since most people doing business online believe that the number of visitors you get at your site is equal to your sales. This need not be the most important factor. Others are equally vital to the success of your online venture. Let's say you have an online business that sells shoes, the best way to display a shoe is on model that turns and shows or displays the shoe from all angles.
It should even be placed such that your audience can see the inside of it at just a glance. You can have an excellent looking shoe but when poorly displayed will look like an old filthy rag.
Even quality photography does not show how a shoe or item looks like when someone moves and such high quality photography is more costly than a short 15 to 20 second web video, so why not utilize some of these valuable techniques!
You also can also add some professional voice-over narration which can explain most of the details of your goods or items and these will over time prove to be some of the most effective ways of selling online.....
Saturday, September 6, 2008
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