TO WHAT EXTENT CAN WEBSITE PROBLEMS BE DAMAGING TO YOUR ONLINE BUSINESS?

Everyone who does business online will agree that the issue of website problems can potentially have adverse effect on the success of your marketing business.
The crucial question here is to what extent can this problem harm or drive away your potential customers thereby reducing your income margin?

In a recent survey conducted by a Customer Experience Management software company, it was revealed that about 41% of your visitors just click away when they face a problem and majority of these go to another competitor.

It is estimated that the impact is valued at about $57 billion on shopping revenue loss to online businesses. Perhaps this alone is enough to explain why is important for business owners to keep their sites in good shape and always running.
No problem is too small or too large to produce a dissatisfied customer, be it non availability of specific web pages or miss-selling. Once your customer is dissatisfied, he or she becomes a bad advertisement out there for your business.

Surprisingly, 87% of people buying on the web have experienced website problems in one way or the other and out of this, 75% communicate the problem with friends and relations which re-echoes the bad effect of it. If you think this can not have even further repercussions, then you better think again because the chain may continue than you can ever imagine.
The mode of communication includes the following:


1. 82% use in-person and non-online ways such as phone conversations.
2. 74% use phone conversations.
3. 50% tell friends and families physically.
4. 58% use online methods such as channels or reviews on company sites.
5. 39% use email to do the talking to others
6. 23% on ratings and reviews site
7. 16% use an online message board
8. 8% on blogs or social network.

Most of these comments last long and are widely spread across the globe.
The internet has done a lot of new changes never seen before to businesses so that competition is keener but cheaper.
Is it therefore vital for owners of businesses to uniquely differentiate their businesses by putting in place, measures that will help avoid turning off their customers.