Wednesday, October 22, 2008
Marketing Your Business - How Do I Adapt To the Internet?
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.
Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.
Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Think of it this way (Illustration only)
Here is a timeline of your internet marketing campaign:
Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005
Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005
Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006
Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006
So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.
Welcome to the world of marketing your company on the internet!!!
This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.
For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!
In Conclusion:
Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create an impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.
I hope you've enjoyed this article!
About The Author:
Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your business online and offline through effective marketing strategies. Visit our network today!
International: http://www.smartads.info/
Canada: http://www.smartads.ca/
For more of Martin's articles, go here:
http://www.smartads.info/newsletter/archive
Reprint Rights: You may reprint this article, just make sure everything remains the same.
DO YOU KNOW eBay NO LONGER ACCEPT CHECKS AND MONEY ORDERS?
The next time you surface on the official site of eBay to purchase with either check or money order, you will be greeted with an unpleasant surprise.
The announcement came recently from their information desk (FAQ) that starting from late October 2008, payments made by checks and money orders will be bounced or simply not accepted.
Security reasons were said to be responsible for the action and the announcement added that the only acceptable modes of payment would only be:
1. PayPal
2. ProPay
3. Credit or debit card payment to the seller.
4. Payment upon pickup
This, they seem to suggest will give users a more secure checkout experience but how about people that wouldn’t even use eBay or PayPal for the simple reason that they don’t want to reveal their vital card information for the same security reasons that are being mentioned?
The aspect that makes most business sense to me is the fact that mailed in payments normally arrive late and at times bounce when they do.
Exceptions however were made to items such as automobiles, heavy machinery, real estate and mature audiences.
The policy will certainly be favourable to some but bitter to others. Which ever way it is, all of us can’t be satisfied as we may expect. What is your view on this?
Friday, October 17, 2008
DO YOU KNOW eBay NO LONGER ACCEPTS CHECKS AND MONEY ORDERS?
The next time you surface on the official site of eBay to purchase with either a check or money order, you will be greeted with an unpleasant surprise.
The announcement came recently from their information desk (FAQ) that starting from late October 2008, payments made by checks and money orders will be bounced or simply not accepted.
Security reasons were said to be responsible for the action being taken and the announcement added that the only acceptable modes of payment would only be:
1. PayPal
2. ProPay
3. Credit or debit card payment to the seller.
4. Payment upon pickupThis, they seem to suggest will give users a more secure checkout experience but how about people that wouldn’t even use eBay or PayPal for the simple reason that they don’t want to reveal their vital card information for the same security reasons that are being mentioned?
The aspect that makes most business sense to me is the fact that mailed in payments normally arrive late and at times bounce when they do.
Exceptions however were made to items such as automobiles, heavy machinery, real estate and mature audiences.
The policy will certainly be favourable to some but bitter to others. Which ever way it is, all of us can’t be satisfied as we may expect. What is your view on this?
Tuesday, October 14, 2008
HOW TO PROMOTE YOUR BUSINESS BY EARNING TRUST AND RESPECT FROM YOUR CUSTOMERS
In one of my recent blog posts, I looked at the damaging effects of errors on web pages. If you own an online business and utilize such methods as business blogs, discussion boards and social networks to achieve your online marketing goals then you must read this follow up post.
It is true that the internet is liberal and no one arrests you for grammatical and spelling mistakes but it is also true that whatever you post onto the internet (content) represents who you are and the class of service you offer.
If you have ever been on a discussion board before then you would know what I am talking about.
In today’s competitive marketplace, customers want to deal with businesses that have high reputation. It is therefore necessary to present your product or service in a perfect way so that it will take much lesser time to convince your prospective customer to make a decision in your favour.
Over time, this will enable you to get large volumes of customers that invariably translate into sales and revenue from your business. One should also avoid using complex sentence constructions because your customers are coming from diverse backgrounds and of different understanding patterns. Like I said before, a dissatisfied customer is a bad advertisement of your business out there hence it is important to use clear language since this forms part your customer service.
It is a fact that most word processing programs available today are able to do a lot about grammar and spelling check but they have limitations. For example, you may want to type the word “next” but instead type “nest” which cannot apply in the same context. It might not be detected by the software so the only way to avoid this error is to cross check your article again.
It may not be a bad idea to have a second person glance through for you even if you have to give a reward for it.
I am not a lecturer in English Language and as humans, we all make mistakes but my point is that it will be very sad to allow some of these little things to prevent us from maximizing profits from businesses that we have built over a million years of hard work.
Wednesday, October 8, 2008
TO WHAT EXTENT CAN WEBSITE PROBLEMS BE DAMAGING TO YOUR ONLINE BUSINESS?
Everyone who does business online will agree that the issue of website problems can potentially have adverse effect on the success of your marketing business.
The crucial question here is to what extent can this problem harm or drive away your potential customers thereby reducing your income margin?
In a recent survey conducted by a Customer Experience Management software company, it was revealed that about 41% of your visitors just click away when they face a problem and majority of these go to another competitor.
It is estimated that the impact is valued at about $57 billion on shopping revenue loss to online businesses. Perhaps this alone is enough to explain why is important for business owners to keep their sites in good shape and always running.
No problem is too small or too large to produce a dissatisfied customer, be it non availability of specific web pages or miss-selling. Once your customer is dissatisfied, he or she becomes a bad advertisement out there for your business.
Surprisingly, 87% of people buying on the web have experienced website problems in one way or the other and out of this, 75% communicate the problem with friends and relations which re-echoes the bad effect of it. If you think this can not have even further repercussions, then you better think again because the chain may continue than you can ever imagine.
The mode of communication includes the following:
1. 82% use in-person and non-online ways such as phone conversations.
2. 74% use phone conversations.
3. 50% tell friends and families physically.
4. 58% use online methods such as channels or reviews on company sites.
5. 39% use email to do the talking to others
6. 23% on ratings and reviews site
7. 16% use an online message board
8. 8% on blogs or social network.
Most of these comments last long and are widely spread across the globe.
The internet has done a lot of new changes never seen before to businesses so that competition is keener but cheaper.
Is it therefore vital for owners of businesses to uniquely differentiate their businesses by putting in place, measures that will help avoid turning off their customers.
Monday, October 6, 2008
ARE YOU PRACTISING AFFILIATE MARKETING EFFECTIVELY?
You will agree with me that it is one thing, acquiring the principles involved in affiliate marketing and its another thing succeeding in a rather competetive market.
THE FULL BLAST COMING SOON!
Monday, September 29, 2008
ONLINE AFFILIATE MARKETING (DOES IT REALLY WORK?)
What is Affiliate Marketing at all?
In the lay man’s language, I would say that it’s nothing but online lead generation, referral or better still, selling somebody’s products. It is possible to create an affiliate account with an online merchant and place your promotional link somewhere in the web so that if somebody clicks on it, he will be directed to the merchants website, for instance Target.com.
Should this customer eventually make a purchase through your link, Target.com will reward you with a percentage of the sale. The commission varies from one merchant to the other and this program works well for both parties because it is a kind of win-win situation.
I am sure a question that will run through your mind by now is how does the merchant track your sales in order to reward you for your efforts? Pretty simple, a unique web address designed, carrying your affiliate details and is put in the URL solves the problem as it enables the merchant to track that sale to you the affiliate. Interestingly, majority of these affiliate links have got a piece of program called ‘cookie’ which is stored on the visitors’ computer, some for 3 or more days.
Some ‘cookies’ can even last for months or a year.
What the cookie does is that even if the visitor does not buy the product that very day but returns sometime latter to purchase it, the sale could still be identified and credited to your affiliate account.
The only thing I find as a limitation is that, after you have referred the customer through your link, any other thing that goes on is beyond the affiliate. However, I think that the advantages of making money online in this way far outweighs this limitation and it should not be a reason for one not to venture into the affiliate business or online affiliate marketing.
It is worth noting that it’s a genuine and very legal way of making money online and there is no limitation to the amount of revenue that could be generated.
The internet is enormous and an affiliate can actually make a fortune by reaching out to just a small fraction of it.
The most interesting and perhaps economical feature about the business of affiliate marketing is that it is entirely free to sign up with almost all merchant websites.
Thursday, September 25, 2008
Saturday, September 20, 2008
WHAT ONLINE MONEY MAKING OPPORTUNITIES ARE THERE?
Paid online surveys
Type at home jobs (data entry)
Affiliate marketing
eCommerce Website business
PAID ONLINE SURVEYS
This is highly publicized and promoted online money making program today. The reason is that, it is easy and almost anybody understands the basis on which it works. Normally, the actual program also include other features such as
· Mystery shopping, get paid to eat, get paid to buy or test products, get paid to read emails, get paid to drive, get paid to participate in focus groups, get paid for your opinion, get paid to watch thrillers etc.
In most cases, a company somewhere would mail you the survey questions which you will complete and mail back to them in a given time and then you get rewarded in cash, gifts or something else depending on the company.
This looks straightforward without risk bur the question is can one succeed that easily?
Well there are a few legitimate questions that need to be answered:
· What is the number of surveys that you can obtain from these companies?
· The type of survey and the compensation offered
· Will your geographical location influence your potential earnings?
· Finally, you might be giving up your email to receive all sorts of mails leading to spam.
It is true that most of the survey companies post an average of 1 or 2 surveys per month hence to get a study flow of work, you must sign up with about 50 sites or more. It is worth noting that the surveys are conducted on products and services that vary from place to place meaning some surveys may not be available to people in certain locations and this is a fact.
Also, some surveys can take as little as 30 seconds to complete while others may take 30 minutes or more of your time. The package differs and it is your duty to choose what you like.
Is it worth 30 minutes of your time to get paid $5? That is as well something you need to decide yourself.
Unless you want to get into focus groups (which can bring a lot more money, but requires a little bit more time, be wary of who you give your phone number details to because being cold-called can be worse than spam.
Very often than not, I hear people complain that they sign up for these programs and end up with a lot of spam without receiving any surveys.
To guard against this, you must create a new email address specifically for the survey stuff. You also need to document properly, all the companies you will work for easy tracking of your earnings since they will pay you individually.
I must say that one must not expect to make huge online money will a program like this but with diligence; something the neighbourhood of $400-$500 is achievable.
Wednesday, September 17, 2008
MAKE MONEY ONLINE OPPORTUNITIES (MY REVIEW 1)
Today, we are all looking for ways of making money online which is a giant step forward considering the fact that the internet has revolutionized a large aspect of our life including the way we earn. For instance the internet comes with a good chance of making money from advertising revenue that big companies and corporate bodies spend which hitherto was going to the media houses and adverting agencies.
Getting a program that truly works is undoubtedly no easy task unless you are one of those new entrants. This alone can kill your desire and drive to look for one in the first place. Does this sound strange to you? Well even if it does, it is still the truth. We all have reasons why we want to work online, talking about the
· Comfort involved as compared to your day jobs
· Fact that you do not have to talk to anyone physically in most internet jobs
· Needed tools being a computer and an internet connection mostly
· Time frame within which you do the work, you can set your own hours
· Relatively low cost involved compared to starting a business traditionally.
It is not bad to attempt to make money online but it is important that care is taken in making the move.
My personal research has shown me that among those numerous online money making programs on the internet today, only about (1 out of 25) truly live up to expectation.
Either these sites are telling you methods that no longer work or are just schemes put out there to scam you or take very vital information such as your credit card information from you. You agree that this can have a serious effect on you.
However, I must confess that despite the thousand and one scams out there, it is possible to make decent and legitimate money on the net. The good news is that the world is now moving towards IT enabled services which in itself justifies this whole business of making money online.
So how do you get a genuine online job or business to do?
My own investigations revealed that the best way to get a significant income or online money is to start an online money making business yourself by learning from many resource materials on the net just like I am doing. This does a lot for you.
· Clears your mind on those misleading claims and testimonials you see on ad copies and web pages because if it was that easy to make $100,000 plus of cash in a few months by simply working for just an hour a day, then everybody must be rich by now.
· Gives you the ability to “filter the chaffs” from the available online money programs and choose a program that is best for you.
· Boost your confidence level and let you know that if you put in the desired effort through persistence and perseverance, there internet could be a wonderful place to do business.
· Equips you with the requisite skills and hints you need in order to start earning money online. You will actually need to spend time and money learning and testing before you can build your own business or marketing venture.
Wednesday, September 10, 2008
EIGHT (8) WAYS TO MAKE MONEY WITH YOUR WEB SITE
1. Sign up for Google Adsense account and place Google ads on your website. Google will display the most suitable ads according to your content and you will get paid for every click on ad. People are making a lot of money with this.
2. Charge a fee to access part of your site. A recurring fee is best. People will pay for your site’s content if it is valuable to them. This could be a members’ forum, ebooks, software, reports etc
3. Sell ad space on your site. You could sell banner or text ads. To make more money, sell top placement or the best exposure ads at a premium.
4. Hire out pages on your site to other people. You could also give them away for free and money by including your ads on the pages.
5. Does your have a good page rank in Google? You could auction off text links across your site. There are a number of text link broker sites that will allow you to do this.
6. Sell your own products or services. They should be relevant to your audience.
7. Sign up with a site offering datafeed of their product range. You can get a whole store implemented on your site through the datafeed so that all you will do is to drive traffic to it and make money per each commission sale.
8. Make money selling other people’s products and services through affiliate programs. You will be given a special affiliate link that you can use to track all your sales. You can earn money per sale or even sign ups.
Brought to you by: www.onlinemoneymarketing.blogspot.com
Monday, September 8, 2008
GOOGLE ADSENSE TO BE MIGRATED INTO GOOGLE ANALYTICS!
Last week, I received a rather interesting hint from SEARCH ENGINE ROUND TABLE that I subscribed to sometime ago and I think it is worth sharing with friends! It goes like this:
Are you an ADSENSE publisher? Do you have a Google Adsense account?
If so, you must be in for a surprise, since there’s a rumor circulating that google analytics may soon include Google Adsense data. This information comes from thegooglecache.com (where the post has been pulled) and Amit Agarwal, and this has been subsequently reported on
This would apparently not be pleasant to everyone but it appears that many forum members are exited at this possibility.
One says that it might eliminate the hustle of comparing adsense impressions to google analytics page views which is certainly true. It’s better to combine the greatest features than to have them scattered throughout for sure.
The only concern is for those who share their analytics data with clients or colleagues; in this case those sharing analytics data may not want others to see their financial information. However, you can likely use a filter or google may soon come up with a good solution to hide this information from those sharing the analytics account.
Saturday, September 6, 2008
HUMAN MOTIVATIONAL OPTIMIZATION FOR E-COMMERCE (HINT)
It should even be placed such that your audience can see the inside of it at just a glance. You can have an excellent looking shoe but when poorly displayed will look like an old filthy rag.
Even quality photography does not show how a shoe or item looks like when someone moves and such high quality photography is more costly than a short 15 to 20 second web video, so why not utilize some of these valuable techniques!
You also can also add some professional voice-over narration which can explain most of the details of your goods or items and these will over time prove to be some of the most effective ways of selling online.....
Wednesday, September 3, 2008
ONLINE MONEY OPPORTUNITIES (REVIEWS)
Wednesday, August 20, 2008
WHY I THINK PAYDOTCOM IS THE BEST AFFILIATE MARKETPLACE ON THE NET!
If you are familiar with Clickbank.com (R), or even if you are not but
you want to make profits online, then you will want to check this out
ASAP ...
While I like Clickbank, and they are a great marketplace... they are
limited to many restrictions to sell products or earn affiliate
commissions...
Well, there is a GREAT NEW SERVICE now...
It is a new FREE marketplace where you can sell any product you want.
Your OWN product...
- OR - (the best part)
You can become an INSTANT Affiliate for ANY item in their HUGE
marketplace.
It is called PayDotCom.com!
Did I mention it is 100% FREE to Join!
This site is going to KILL all other marketplaces and I by now, almost
EVERY SINGLE SERIOUS online marketer has an account with PayDotCom.com
So get yours now and see how much they offer...
OH! - Also, they have their won affiliate program now that pays you
COLD HARD cash just for sharing the site with people like I am doing
with you...
They give you cool tools like BLOG WIDGETS, and they even have an
advertising program to help you get traffic to your site.
If you want an ARMY of affiliates to sell your products for you, they
also allow you to have Free placement in their marketplace!
Even better... If your product becomes one of the Top 25 products in
its category in the marketplace (not that hard to do)...
...then you will get Free advertising on the Blog Widget which is
syndicated on THOUSANDS of sites World Wide and get Millions of
impressions per month.
So, what are you waiting for... PayDotCom.com ROCKS!
Get your FREE account now by clicking the link below
......................
Thanks,
P.S. - Make sure to get your Account NOW while it is Free to join.
Friday, August 15, 2008
THE WEALTH CREATING PACKAGE IS NOW HERE!
It is not just showing the ideas to that effect but rather revealing the actual tricks that make the idea work.
Looking for a true home job can undoubtedly be very frustrating but be a little bit patient to look at what I have to lead you to and you would not regret it.
Yes, we are talking money here and you should take that extra step to see the XTREME WEALTH PACKAGE.
I would rather not talk further so you do the exploration for yourself!! Just follow think below:
GET $10,000+ A MONTH IN THE COMFORT OF YOUR HOME
I was conducting a search for some home job opportunities when I hit on 3HourProfits.com. They have an amazing program to teach you how to begin earning $10,000 or more monthly income online in a matter of hours.
The interesting thing about their program is that you do not:
· Need to have a website to begin
· Need any prior experience
· Need to spend additional cash
· Need to talk or deal with anybody
With the detail training and guide provided, you are definitely bound to succeed. I have given this program a try and it is worth it.
The absolutely no risk trial period with 60 days money back guarantee is enough assurance for you to give it a shot !
For the details,.........
......................
Friday, July 25, 2008
MAKE EXTRA CASH ONLINE NOW!
MAKE EXTRA CASH ONLINE NOW!
The volume of opportunities that the internet offers to this present generation are countless. Do you know its possible to earn decent cash working from your own home? The answer is yeah, through the power of the internet!
However, it occurred to me one day suddenly to check if there is any chance online, I mean something that I could do in my spare time. So, I typed “online money” into a search engine and believe me!! Tons of sites presenting “work-from-home” opportunities.
It has been established that a lot these "work-from-home" opportunities are nothing but traps to swindle you of your few coins. well, to some extent this is true but I have got to say that
I assure you they have good work-at- home programs. They have made me realized my dreams. Just name it, from taking online surveys through data entry to research and marketing. There is no need for you to spend more after buying into the programs and even if you are not ok, you are guaranteed of your cash back simple!!! See it for yourself by clicking
..............